36 million views for this video for Domino? Wow, Jessie J has come a long way fast… I heard her being interviewed about how this was written as a riposte to a feeling anything but ‘sexy and free’ but don’t be fooled by the schtick. It’s totally fabulous but also very deeply conventional, which is a pity after the subversion of that first single. In fact, our Jessie is indeed Doing It Like A Dude this time round. Just cut to 3:54 and a stop-motion close up of her Piaget watch. It’s not the fact that she is wearing it, although give me Casio any day. It’s that the timepiece has a starring role in the video. Jay-Z and Kanye would approve. But I’ll get over myself and my expectations. Domino is pure pop froth, and there’s nothing wrong with that. It’ll be stuck in your head for days.
