Today, Canadian rapper/producer Night Lovell unveils his latest 12-track album, I HOPE YOU’RE HAPPY, available on all major digital streaming platforms HERE. The album, boasting production by Outby16, marks his first music release in over a year and his fourth full-length project. The album, released via G59 Record$ features trap-metal trailblazer ZillaKami from the hip-hop duo City Morgue, and Doomshop/Sixtet artist Freddie Dredd.
“This album is about taking essentially all my life experiences since I was a kid, embracing them – whether they were good or bad – because they have shaped me into who I am today,” explains Night Lovell. “Every bad thing I’ve been through, everything that has been put on me, I embrace it. It made me f*cked up, but so be it, because it has made me who I am today.”
Complex Magazine praised the album’s hard-hitting single, “MY DAY IS RUINED!” for its “highly cinematic” and “visually bonkers” music video, marking a return to “what Lovell does best” with its “sinister bars and sounds.” In the video, Lovell takes on the role of six different characters with each experiencing harsh realities resulting in their days being ruined, often in a gruesome manner. You can watch the music video on his YouTube channel HERE.
Additionally, the album features Night Lovell’s fan-favorite hit that premiered around Halloween last year, titled “EYE SPY.” The music video, co-directed by Night Lovell and Avery Stedman, unfolds like an intense horror movie, following a psychotic antagonist who terrorizes a runway show and hunts one of its models with a surprise ending. It has garnered over 2 million views on YouTube and can be found HERE.
In 2024, Night Lovell is set to headline a 32-city North American tour in support of his new music. These new tour dates will come on the heels of his 2023 tour with Florida rapper $NOT, as well as appearances at various festivals, including Rolling Loud in Los Angeles, Miami, Portugal, and Germany. The JUNO TV Rising Star achieved incredible success last year, earning two gold-certified records with his hit songs “Dark Light” and “HOT DEMON B!TCHES NEAR U!!!” 2024 tour dates are listed below. Purchase tickets HERE.
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