Alice Merton Shares “The Other Side” Single + Video | ‘S.I.D.E.S.’ LP Out


Photo by JIDOH

Alice Merton has released her second album S.I.D.E.S. which features the new focus track “The Other Side.” This album campaign has seen Alice raise the bar from what she achieved with her debut album Mint (billion+ streams, Top 10 chart positions across Europe, becoming a judge on The Voice of Germany) with some of her biggest moments in fresh territories, including a US tour with Bastille, a career-defining orchestral concert of her biggest songs with the Frankfurt Radio Orchestra, and being named as Jo Whiley’s Infatuation on Radio 2.

The singles that have previewed the album — including “Vertigo,” “Same Team,” and “Island” — have seen Alice make a huge leap forward in both her artistic vision and her confidence. The voice and alt-pop addictiveness that first enamored fans remains at the core of her sound, but it’s adventurously doused with touches of indie, electronica, alt-rock and synth-pop.

Ultimately, S.I.D.E.S. sees Alice blur the boundaries between ragged rock energy and pop infectiousness. It is also the first album, where Alice has acted as the executive producer throughout the whole album. “There wasn’t one producer this time who made sure everything sounded sonically cohesive, it was a big role to take on, to be in charge of this whole album process, but I enjoyed the challenge and I loved getting to work with so many different talented producers.”The fiery attitude of much of the music is matched by Alice’s desire to explore her vulnerabilities head on.

When lockdown gave her the time to space to reflect, Alice realized that she wanted to use her music to reflect who she really is. As a result, she boldly explores issues of personal and professional conflict, self-doubt, and standing up for your principles. Despite some dark moments, what emerges is hope: what’s painful to deal with in the present is often only a passing experience.

Alice says, “The last two years have been challenging for everyone in some way or another. Friends and family were lost, lockdowns were enforced, and our mental strength had been tested to its limit. S.I.D.E.S. tells the story of what I experienced during this time.

There’s never one reason, or one solution, or one side of a story. Life is so multifaceted, it’s never black-and-white. Sometimes you feel trapped in a certain mindset and some things seem impossible to overcome, but that’s just one side of it. Once you start seeing the different sides of yourself and of the world around you, you realize that everything becomes a little less daunting.”
The S.I.D.E.S. journey comes to an uplifting finale with its closing song “The Other Side.” The turbulent moments that the album has explored have all passed and now Alice sees a break in the clouds and the road clearing for a much brighter future. The song’s breakdown neatly summarizes the album’s emotional excursion: “It’s hard sometimes when you’re losing the track / It’s harder when you keep trying to fight it back / I thought it would be impossible, yeah it seemed to be so impossible / I’m on the other side of it now.”Alice co-wrote and co-produced every song on the album, which also features some of her long-term collaborators as well as big names such as Koz (Dua Lipa), Jonny Coffer (Beyoncé, Ellie Goulding), Jennifer Decilveo (Anne-Marie, Andra Day), and mixed by Matt Green (Royal Blood, Dua Lipa The album is released on her own label, Paper Plane Records. In addition to its digital release, physical formats of S.I.D.E.S. are available to order HERE.As well as the Bastille tour, Alice Merton has previewed S.I.D.E.S. with two prestigious orchestral shows with the Frankfurt Radio Symphony. She will follow the album’s release with a selection of key European summer festivals.

ALICE MERTON LINKS
Website | Facebook | Twitter | Soundcloud | Bandcamp | Instagram | YouTube | Spotify | TikTok

LISTEN/PURCHASE & SHARE: Alice Merton – S.I.D.E.S.
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LISTEN/WATCH & SHARE: Alice Merton – “The Other Side”
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LISTEN/WATCH & SHARE: Alice Merton – “Loveback”
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LISTEN/WATCH & SHARE: Alice Merton – “Blindside”
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LISTEN/WATCH & SHARE: Alice Merton – “Same Team”
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LISTEN & SHARE: Alice Merton – “Hero/Island”
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WATCH & SHARE: Alice Merton – “Hero”
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WATCH & SHARE: Alice Merton – “Vertigo” (Lights Out In The Basement)
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LISTEN/WATCH & SHARE: Alice Merton – “Vertigo”
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Alice Merton has over 1B+ total global streams, with her breakthrough debut single “No Roots” being an international smash hit with 825MM+ streams, 1MM+ sales worldwide, and having nearly 1MM+ creations on TikTok. After her debut EP released in 2018, she was the #4 most Shazamed Artist that year.

Merton’s previous TV performances include The Tonight Show Starring Jimmy Fallon, LIVE! With Kelly and Ryan (x2), The Late Late Show with James Corden, and Good Day NY (x2). Alice Merton had a headline US tour after her debut. She has played major global festivals and also went on tour supporting Vance Joy. Deemed an “Artist You Need To Know” by Rolling Stone, Merton has received press support from BillboardStereogumLine Of Best Fit, and more.